DStv’s sponsorship with the PSL seems to be ending despite a year remaining on the deal.It’s important to stay tuned for official announcements from the PSL regarding the new sponsor, but reports suggest that Betway are set to be unveiled as the title sponsor.
The Rumored Replacement
Betting company Betway is reportedly in advanced talks with the PSL to become the new sponsor This has surprised many as DStv has been a major player in South African sports broadcasting for a long time. Industry reports indicate an imminent official announcement naming Betway as the PSL’s new title sponsor.
DStv’s Exit
This replaces DStv, which held the title since 2020, following ABSA. DStv previously emphasized a long-term partnership, but financial difficulties tell a different story.
DStv’s Struggles
The company, facing subscriber losses due to streaming competition, reported significant financial losses in recent years. This has cast doubt on their continued involvement in the DStv Diski Challenge reserve league.
Canal+ Factor
Adding another layer of complexity, Canal+ recently increased its stake in MultiChoice (DStv’s parent company), potentially leading to a full acquisition.The PSL is in talks to secure a new sponsor amid financial concerns over MultiChoice’s stability and potential changes due to Canal+’s majority-stake acquisition.
League in Transition
The PSL has instructed clubs to hold off on using the DStv Premiership logo on kits as they finalize a new one. This delay could also push back the start of the season, which is expected to be renamed the Betway Premiership.
New Dawn
This sponsorship shift signifies a significant change for the PSL. The coming days should bring official confirmation and shed light on the new league’s branding and potential delays to the season.