The South African Football Association have announced adidas as the new technical sponsor for South Africa’s national football teams.
Adidas replaces Le Coq Sportif, whose deal is set to expire in December.
Bafana Bafana will wear the Le Coq kit one more time during the 2025 Africa Cup of Nations in Morocco which takes place from 21 December 2025 to 18 January 2026.
Adidas previously sponsored Bafana for the World Cup in South Africa in 2010.
A statement from SAFA CEO Lydia Monyepao read: “This partnership is more than a sponsorship – it’s a return to shared values of pride, resilience, and performance. adidas has long been part of our football story, and together we’ll inspire South Africans everywhere to believe that they’ve got what it takes.
“This return also marks the strengthening of our standing among the global football nations community as we compete at FIFA and CAF tournaments regularly and are supported by a brand that invests in innovation, performance and style to meet the needs of a modern sports organisation like us.”
Sam Handy, VP of Product and Design, adidas Football, added: “Football has the power to change lives whilst uniting and inspiring. Adidas has a proud and rich football heritage, pioneering products for the best teams and athletes around the world.
“We’re proud to again stand alongside Bafana Bafana, Banyana Banyana and other SAFA teams as they represent the spirit of South Africa on the international stage.”